Introduction
Today’s world is a fast-paced one, and technology advances at warp speed. Humans just can’t keep up with the speed of innovation right now. New technologies hit the marketplace every single day, and just when we get our minds around one, the next thing comes along.
Nowhere is this more evident than in AI. We are seeing a revolution that is transforming the way we work, live, and create. From tech behemoths to startups, companies are actively creating a playing field to shortchange workers across almost every industry because AI is telling them they can: it’s just taking a while to get the regulations to catch up.
AI can manage things such as peoples’ health (healthcare), and also really move the needle on industries such as advertising, film, and logistics. And it can do so without the constraints of human-centric rules of law, kindness, and reverence for life.
Why Marketers Must Adapt to AI?
The main artery of every industry is marketing. The majority of billion-dollar businesses achieved their position through clever marketing. On the other side of the scale, there’s bad marketing, which can bankrupt a company. That’s marketing for you.
But in this day and age, AI is dynamically shaping the world of marketing. Many marketers are being laid off, simply out of fear of adapting.
But look, listen up: AI isn’t coming to take your job. It’s here to help you.
Below are my 3 favorite AI tools – the same tools I use as part of my daily job. These tools are saving me hours and hours of time, helping me prevent mistakes, and enabling me to work better and faster.
Why It Matters:
Without a doubt, ChatGPT is the most powerful and interesting AI tool released in the past decade. What once started as just a chatbot is now, however, a multitool that can surf the web, create creative content, summarize long docs, code, and even produce photorealistic images or videos. It’s like having your 24/7 assistant, researcher, copywriter, and creative partner all rolled into one.
How I Use ChatGPT as a Marketer:
ChatGPT satisfies 70% of my day’s work in minutes. I use it for:
- Market research
- Copywriting (advertisements, sales pages, captions)
- Cognitive reflection & idea generation
- Content strategy and planning
- Writing blogs, newsletters, and script writing
- Creating ad creatives (text, image, video prompts with new updates)
“Using just two simple product images and a creative prompt, we can generate social media ad creatives in just a few minutes.
In comparison, assigning the same task to a graphic designer can be expensive, time-consuming, and often leads to delays.”
What It Does:
Crayo is the AI platform for creators, media buyers, and marketers. It enables you to create stunning video adverts, audio snippets, product showcases, and social media apps using nothing more than a few clicks of your mouse. Its user-friendly drag-and-drop editor and pre-made templates make professional content generation incredibly easy and quick.
Why Marketers Love It:
Social media advertising means scroll-stopping creatives — and Crayo creates them in minutes. No need to hire a full video production team — you can create compelling content in minutes.
How to Use Crayo:
- Sign up for an account
- Pick the plan that’s right for you
- Choose a template or create your own
- Personalize your content: brand, modify, tune, customize
- Export & share across your marketing channels
- Ideal for freelancers, agencies, influencers, and small businesses that want the best quality without having to waste time and spend big.
“This image shows how to create viral clips in three easy steps: write a script using prompts, customize with fonts, backgrounds, and voice, then export the final video with just a few clicks—no manual editing needed.”
What It Does:
Zapier is a force for automation. It integrates with 7,000+ apps (such as Gmail, Slack, Google Sheets, Mailchimp, and more), enabling you to automate tasks without writing a line of code.
Why It’s a Game-Changer for Marketers:
We marketers rely on tons of tools. Zapier is the invisible assistant that ties them all together. Through “Zaps” (custom workflows), for example, you can automate any time-wasting task such as:
- Adding leads from forms to email lists
- Automating the sending of follow-up emails
- Letting your team know in Slack when a form is filled in
- Keeping contacts up to date in your CRM without even trying
- That means less errors, better data quality, and more time to think strategically.
“This image outlines a detailed marketing automation example. It starts when a user signs up for a free trial, triggering a confirmation email. Once the user confirms opt-in, they are added to a mailing list and placed into a drip sequence. A thank-you email with calls-to-action is then sent, followed by regular newsletters and ongoing automated follow-up emails—helping keep users engaged without manual effort.”
AI is not your enemy. It’s your secret weapon.
Instead of worrying about it — you need to own it.
In 2025, if you’re a marketer and you’re not using AI tools like ChatGPT, Crayo, and Zapier, your career will be in jeopardy. These software tools will help you keep a step ahead, save you countless hours, and drive impact.
So don’t wait.